DIGITAL ATACAMA

Network of digital screens

Digital screens gave dynamism to out of home advertising. Its benefits are many and they have made it a highly disruptive element: it allows the implementation of campaigns in an agile and remote way, enables animations and video, generating impact on the audience and can be contracted in a programmatic way.

Our screens

12 x 10 metros / 1152 x 960 px / Pitch 10 / Impactos semanales 2.248.127 /Carlos Pellegrini 421 C.A.B.A.

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12 x 6 metros / 720 x 1440 px / Pitch 10 / Impactos semanales 1.915.856 /Carlos Pellegrini 461 C.A.B.A.

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7 x 5 metros / 672 x 480 px / Pitch 8 / Avenida Cabildo 2202 C.A.B.A.

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7 x 5 metros / 672 x 480 px / Pitch 8 / Impactos semanales 961.589 /Avenida Corrientes y Juan B. Justo C.A.B.A.

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7,7 x 5 metros / 960 x 600 px / Pitch 10 / Impactos semanales 2.002.460 /Av. Córdoba y Pringles C.A.B.A.

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7 x 5 metros / 672 x 480 px / Pitch 10 / Impactos semanales 2.002.460 /Avenida Rivadavia 3902 C.A.B.A.

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7 x 5 metros / 672 x 480 px / Pitch 10 / Impactos semanales 595.113 /Avenida Triunvirato 3700 C.A.B.A.

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4 x 3 metros / 384 x 288 px / Pitch 10 /Impactos semanales 407.896/ Avenida San Martín y Mosconi C.A.B.A.

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10 x 6 metros / 496 x 280 px / Pitch 10 / Impactos semanales 98.827/ AU Panamerica Km 50.5 Pilar

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10 x 5 metros / 720 x 360 px / Pitch 10 / Impactos semanales 300.984/ AU Ricchieri Km 20 Ezeiza

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PUBLIC VIABLE PROGRAM BUYING

The programmatic purchase of advertising is a set of tools that will allow you to buy in real time, perform constant optimizations and access audience data.

That is, you will be able to make an intelligent buying and customize your ads according to the audience you are targeting, at the time of the day where your message is most effective or contemplating specific creativities according to climatic, geographical, etc. factors.

Audience data that you can select:
gender, age range, socioeconomic level and the time they are in front of our screens.

Source: Geoplanning (development of Scopessi and the Research Area of ​​the UCA)

CHOICE

The advertiser selects the criteria for their digital ads and places them in an advertising buying program

COINCIDENCE

The program searches the ad networks and when it matches, it automatically buys

TRIGGERING

Once the match is achieved, the ad is placed on the appropriate screen

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